create the best corporate video for your website

Any basic corporate website design sells product or displays information about the company, but not so many have a corporate video within their website design.

Creating a corporate video should take time to get right. Your corporate video acts as the first point of contact with the world, so getting across your company and corporate brand is a must with your video.

I have put together a list of tips and ideas that will help get your corporate video off the ground:

•    Story - Your corporate video should tell a story. Showing images of people working is meaningless. Give the film a structure so that the viewer is interested in what they are watching.

•    The viewer: The most important person you need to be thinking of during the making of your film is the viewer. What do they want to know, what do they want to see, why are they watching the video?.

•    If possible give your corporate video some emotion, energy and enthusiasm. Make the viewer excited, and they will think more of your company.

•    Don't bore the viewer - Leave spreadsheets and charts from the video.

•    Customer: Your customers can also tell a story. Let them tell the world who you are, and what they have done for you.

•    Capture some fun or playful moments to put into your video. Even the most reserved companies have room for this, and it will ensure your corporate video outshines your competitors.

•    Integrate your corporate branding into your video - you could do anything from an animated logo, to a simple semi transparent logo in the corner. This is the area where you can make your video shine, and really reflect your corporate identity.

So if you want a website design with a corporate video, or have ideas for videos but don't know what to do next? Contact the team at Advansys and we can make your dream come true. Just dream it and we'll build it.