SEO and Facebook

Using Social Networking Sites such as Facebook to promote your business has become very popular recently. Its a great idea for a number of reasons. it allows you to directly reach an audience who are increasingly web savvy, meaning that the chances of your site receiving traffic is much greater from these users than from advertising in other locations.

But how do you increase awareness of your Facebook profile? how can you perform SEO on a page in which the data is packaged and constrained by an enclosing system? Below are 5 tips to make sure your profile gets the visits it deserves.

1. Choose a genuine name for your page
Facebook operates on attracting people to your page, so tell other user who you are and not what you do. Just use your company name and let people find out what you're all about in the natural way.

2. Use the "Info" tab
The "Info" tab is where you can enter keywords, prose and links that form the metadata of your page on Facebook. So it is important that this area is filled in with high scoring data.

3. Fill in the "About" box
The "About" box gives you 250 characters in which you should write clearly, descriptively and with as many keywords as you can think of, about your business. Don't waste them.

4. Link out and Link in
Creating fun, interesting and impactful updates is the central part of marketing through Facebook, but make sure Search Engines can find them. Linking to your homepage from within your updates increases both the page ranking of your site and the Facebook update itself, especially if all your own company sites contain links back to your Facebook page.

5. Change your URL as soon as you can
When you have 100 fans on your profile, Facebook gives you the opportunity to choose a vanity URL. This URL is made up from your chosen username. When this time comes it is best to choose a username that will be easy to remember but also contain fairly generic keywords to help SEO

So there's 5 tips to help you make better use of Facebook. There are more things that can be done to make your company's search marketing more effective and advansys and SEO Junkies are here to help your business reach the top of the rankings.