Make your website multilingual

The greatest element of ecommerce solutions is the fact that you can sell products to anyone in the world. The internet has no border lines (the great firewall of China aside) so a global market is completely within your reach.

Or is it? There are nearly 7000 languages in use today. English is only spoken by roughly 20% of the world's population and while many internet users who don't speak English can muddle through most of the 'net it is an unsurprising fact that not speaking the language is extremely off-putting while attempting to spend money, if you don't believe me just log on to a French or German ecommerce website and see if you feel comfortable ordering a product from what should be a relatively familiar language.

The solution is ridiculously simple: make your website multilingual! A properly translated multilingual website will receive far more sales, simply because anyone who browses it can order from it! Obviously 7000 translations is pushing it a bit, but making sure you cover the main European languages, will give you a very big boost in your target audience, especially if you upgrade your site to multicurrency and cover US and Australian Dollars.

The best thing is that Advansys can do all this for you! Give us a call and increase your sales today.