Getting traffic to your ecommerce website

When commissioning a new ecommerce website it is very easy to get caught up in the design and build process, making sure it imparts the right feeling towards your customers, has all the modules you'll need and hammering out the specs of the bespoke work so that when it launches you have everything you need ready to roll. 

However actually having a working website is only half the battle, you also need your customers to be aware that it is there.

 How to get the word out? Well, there are many ways to market a website. here are a few you could consider:



1. Search Engine Optimisation

   Possibly the most effective if not the fastest method of achieving good traffic is to make sure that your SEO campaign is effective and places your site high in the Search Engine Results Pages (SERPs). SEO also covers backlinks from friendly sites.
    
2. Pay Per Click Campaigns
   
PPC campaigns are much faster to bring in results than SEO campaigns and can take the form of both sponsored links in Google and a partner site banner campaign. This type of campaign can be tracked very effectively and also helps to build brand awareness if a graphical campaign is used.
    
3. Direct Email Campaigns
   
To be used with care, Email campaigns are best used to maintain customer loyalty than to promote to new customers. If an email list is to be used as a first contact point then we would recommend making sure the graphical quality of the email is top notch and the method to unsubscribe is plainly visible.
    
4. Offline Campaigns

   Just because your business may be solely online it doesn’t mean that your customers are also permanently online. For niche stores making sure your web address and logo appear in the specialist press for you audience is essential. Larger businesses should also consider press and poster campaigns that tie in with and match your PPC campaign.