top 5 tips for email marketing newsletter design

Newsletter design can be a complex process to get the right balance between the message, content and imagery. Here at advansys our team of graphic designers are experts when it comes to Newsletter Design and have put together their top 5 tips to ensure you result in a successful email-marketing newsletter design for your business.

1 - Ensure fast loading time

Top priority for any email newsletter design to consider the download speed. If the email takes too long to open, its unlikely users will spend their valuable time waiting for it to open. Use images carefully as these can make the newsletter design heavy in download size. 

2 - Reflect your brand identity

Ensure to reflect your brand identity design. Even if the content is not of interest to the viewer, the brand identity can still be instantly recognized and may come to mind the next time that user requires your services.

3 - Ensure text is simple and to the point

Users just don't like scrolling though pages of content no matter how good it may be written. Ensure the content is easily scanned so that it's easy to absorb. Make use of bullet points and titles that link through to pages of content, which will speed the user up to find what information they may be interested in.

4 - No need to the full story

There's simply no reason to tell the whole story within your newsletter design. A title, with a simple paragraph is enough information to captivate the reader. You can then include a link to the full article if they want to read more.

5 - Include plenty of links

Include links in the newsletter design that will lead traffic to your website design. This can be links within the body text linking specific keywords, or links to view further information following a short paragraph.

So if you want a great email marketing newsletter design, contact the newsletter design experts at advansys. Take a look at our email newsletter design portfolio for some great examples of our already completed graphic design work.