what is the project brief?

Classic Cars Global came to Advansys with an idea to create a high quality car portal solution where users can easily upload and maintain their car adverts online. In trying to create a new classic cars community Advansys integrated RSS feeds and Social bookmarking widgets to get the users interacting with each other. Additionally, Advansys developed a high quality customised advanced search feature to enable the User to detail exactly what they are looking for quickly and effortlessly. The design must also convey an image of glamour and style through the images and brand identity of the Classic Cars.

project evolution

In order for Classic Cars to really establish themselves in the ecommerce car market they needed a brand identity which is eye-catching and encompasses the brands style. With this in mind, we created a silver and gold logo with a style that is similar to the look of a classic car badge. The rest of the website follows a white and black theme that gives the cars enough space to breathe on the web page and not distract the user from the cars. Each of the cars are given one main image with several thumbnail images that enlarge to give the user the best possible chance to see the car in all its glory.

As well as creating the ecommerce web design, the client wanted a whole host of functions to keep the customers visiting the site. Functionality includes an RSS feed to keep users regularly updated with the latest news on the site, a Google currency converter for overseas purchases and a tell a friend module so impressed customers can let others know about the site. Google Maps was integrated as on each of the product pages as many of the Classic Cars need to be picked up or delivered locally. An affiliate program was also implemented to enable other companies to advertise on the site to generate more income every time someone clicks on the banner. A dual payment gateway was added to incorporate the payment options of both Paypal and ePayments so customers have a choice when it comes to payment.

our final solution

The result is a professional ecommerce website design with a very strong corporate identity that will be used throughout their business in future. The amount of functionality and the design of the site see's visitors coming back to the site regularly for a repeat visit. The business has gone from strength to strength and the ecommerce portal has become very profitable for them.